Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown. Search Engines Optimization ranks your content based on what the search engine considers most relevant to users. Paid Advertisements are shown to increase the relevance of your content. Therefore driving more traffic to your website.